Oct 24, 2009

How Non-technical Webmasters Are Harnessing the Power of RSS...



by: Ron Hutton
The opportunity to quickly and easily implement and harness the power of RSS is quite real and new programs become available every week that allow non-technical marketers and webmasters to capitalize on the effective use of RSS.
 
Jim Edwards spoke of this trend in the recent "For a Greater Cause" teleseminar. Media-rich blogs and content sites are stickier and keep visitors on site longer.
 
Consider delivering audio content via the internet by setting up a blog and incorporating streaming audio. By doing so, your media-rich message creates a relationship with visitors that cannot be achieved with text alone.
 
If you'd like to take this one step further, start using video content. It's the difference between reading a flyer versus listening to the radio versus watching television. Why do people gravitate to the TV when every home has a radio? When presented with the option, we prefer the satisfaction of both the auditory and visual senses.
 
The real power of blogs, audio and video is that you can invite your visitors to participate and interact with you by allowing them to post comments. Your blog becomes a community event and we all love a party.
 
If you'll be using the strategy of blogging with audio and video, there are three things that you should do.

First, as mentioned above, allow your visitors to post comments to your blog.

Second, always give visitors the opportunity to sign up for your newsletter or ezine directly from your blog.
Third, for those who prefer to receive news via RSS feeds, post your RSS feed on every page of your blog.
 
Recorded interviews with industry experts fed via podcast can raise your credibility simply by association. Arrange for a phone interview with an expert in your market area, get permission to record the call and post it to your blog. If you're offering publicity and exposure for the interviewee, it should be simple to find willing and eager parties.
 
RSS offers you the ability to provide high frequency content updates. It can be daily or hourly. Deliver important messages, news and other content on demand rather that waiting for your regularly scheduled e-zine.
 
What's next?...
Here's where things get fun for the online marketer and webmaster. One area in particular where you can really start to take advantage of RSS technology is to build sticky content on your sites and monetize it with programs like Google's Adsense.
 
RSS feeds are available in abundance that provide product news, press releases and updates. Sites such as PRWeb (http://www.prweb.com) want you to use their news feeds on your site. So why not? Build your site's content with news and information feeds that deliver steady streams of traffic.
 
Do a bit of searching and you'll find programs and scripts that make the addition of RSS feeds to your website very simple and fast.
 
RSS gives you an edge over your competition by allowing you to create a sense of community, offer interaction and provide the latest news and information nearly on autopilot.
 
About the author:
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. To watch a free video tutorial on how RSS was used in one little experiment to generate an extra $100 in Adsense income in 2 weeks (10 days actually), go here now... http://www.gothrive.com/auto-news-video.htm
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips. 
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How can you make money out of your site with no product, no affiliate program, no services and no idea of how to sell …




by: George Slater
This was the question my copywriter asked me at one of our meetings about joint ventures on the web. What follows is the question and answers as best as I can remember them. Just to let you know he was making money 24 hours later…



Question: How do you make money out of your site with no product, no affiliate program, no services and no idea of how to sell…



Answer: Easy use Adsense.



Question: But what is Adsense.



Answer: Adsense is the other side of Google's Adwords. These are little three line text adverts that companies use to get targeted traffic to their websites.


Question: But how does it work.

Answer: Simple. Your Website is Internet real estate. The more your website is vested the more valuable the real estate. Just like a piece of real estate you can sell bits off. In this case it is the same as you putting up an advertising billboard on your property. You rent this to a company; in this case Google and they put their ads on it.


Question. OK But how do I get paid
Answer: You get paid every time somebody goes to your site and clicks on one of the ads. Simple enough. (In fact very sophisticated from a technical and marketing point of view but that is getting off the subject.)

Question. How much do I get paid?



Answer. Well here is a thing; you will probably not be able to work out exactly how much you get paid for any one ad that changes ad to ad. But after a few days of running this system you can probably work out how much you are getting per page per day.


Question. How much are you getting?

Answer. I am not allowed to tell you because I have signed a contract with Google that tells me that I am not allowed to say. However, I can tell you that to get to a stage where you get up to $1 per page per page is not impossible, but if you work on $0.30 per page per day, for a well-visited site you could be very happy.



Question. OK but $0.30 per page per day is not a lot.


Answer. No not if you only have 5 pages. But even that would cover the cost of a web site. Have a look below at the figures.
5 page web site at $0.30 per page per day
5 x 0.30 x 365 days = $547.50 per Year
10 page web site at $0.30 per page per day
10 x 0.30 x 365 = $1095.00 per Year
25 page site at $0.30 per page per day
25 x 0.30 x 365 = $2,737.50 per Year
50 page site at $0.30 per page per day

50 x 0.30 x 365 = $5,475.00 per Year 

OK We are not talking retiring owning your own island and helicopter. But if you said well I think I could put up one page a day for every day of the year. Have 50 pages per web site. That’s means 7 web sites with 50 pages each and 15 day off. 

365 divided by 50 = 7 and 15 over. 

That would give you 7 sites at $5,475.00 per year or $38,325.00 in annual income after all the pages were finished. Now does that sound interesting. And all you have had to do is write 200 words per day. Just to let you know this article is so far 543 words. 

Even if it is only half that is $19,162.50 per year. That is the repayments on an interest only loan at 5% of just under $400,000. 

Question. Why not just have one big website? 

Answer. It is better to build a number of columns to hold up a building. Better to diversify and survive.

Question. OK if this is so good why isn’t everybody doing it? 

Answer. Many reasons, some people make more out of selling their own products, some do not know about it, some are just too purest. In the end who cares; if you quest is to make some money. There is nothing bad here. In fact there is only good. 

Question. What do you mean there is only good. 

Answer. Well let’s think. Somebody has got to your site because they have either searched for you on a search engine or somebody has referred them. They will only visit your site if they are interested in what you have. The ads that google put up on their billboard on your site are targeted to what your site is about. 
 
Therefore your visitors not only get to see your info but they get to see other offerings. If they are interested they click on the ad. Now look what has happened here. You have made money because somebody has paid to put an ad on your site. The user has clicked on the ad because they are interested in the subject and ad. The advertiser gets a warm lead. Google make a slice as the middleman and can continue to run their excellent service. So everybody wins. And it only costs people pennies.

Question. OK I’m sold what do I do now. 

Answer. Simple go to www.google.com/adsense download all the info on setting up and account, the details what specifications your site must meet. Basically, no competitive ads, not profanity, must be a reasonable site with good navigation and no to many spelling mistakes.


The just get going. 

Question. Are there ways that I can maximize the adverts and make more money?

Answer. Yes there are. But that is not for this article. 

For further information come back to this web site for the next article – Now to maximize your adsense review stream. 

Bye for now. 

About the author:
George Slater
www.the-web-master.com
www.1st-retirement.com

George Slater is an SBI Webmaster and can help you generate massive amounts of traffic to your site that can then be turned into paying clients. Tel +61 8 9291 7343 ©George Slater 
Need Extra Money At Home ? Visit Make Money At Home
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  

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