Oct 24, 2009

How to Build Customer Trust in your Auctions!



by: Joe Clare
Whether you realize it or not you may be giving your auction visitors a reason not to buy your product or service. And it could be just the smallest of issues that will cause them to think twice about purchasing from your auction. As explained in my book "eBay Marketing Wholesale SourcePak" you must remove these obstacles from your auction sales page so your visitors will become bidders. Below you'll find some obstacles and how you can solved them on your auction page. 
 
Is This Seller Trustworthy?
This is a question that all your serious auction visitors will ask themselves. As they do not know you they are going to want to check you out. But how will they do this? Well, the first thing they would look for is your feedback rating. Feedback is a way eBay allows buyers and sellers to rate their experiences with each other. If you have a stellar feedback rating your visitor will feel you are trustworthy. Your goal should be to increase your auction feedback and keep it positive. 
 
Another way a visitor might check to see if you are trustworthy is to click over to your about "Me Page". The about "Me Page" is a page you can create in your eBay account. It allows you to give your potential bidders some background information about you and your business. You can also include your feedback and other listed auctions on this page as well. This is where you have a chance to tell your potential bidder about yourself and your business, why he/she should buy from you. I would highly recommend you take advantage of this and create an about "Me Page" in your eBay account. 
 
Also people may have questions regarding your auction. So you could get an email asking about your product or service. You should welcome this opportunity as a way to show your potential bidder you are a real person. Take this time to show your integrity, honesty, credibility, and expertise in your product or service. Include on your auction page an email link and tell your visitors that any inquires are welcome.
What About A Guarantee? 
 
You always need some sort of guarantee for your product or service. Again it will help to show your visitor you are a trustworthy business person. Remember that your buyer assumes most of the risk here. He/she is buying from someone that they have never met, a product that they have only seen in a photo, and they must pay for that product in advance of receiving it. A guarantee that is appropriate for your product or service will help your visitor become a bidder. 
 
How Do I Pay?
The more options you have for payment the more visitors will become bidders. There are many means of payment. The normal being PayPal. PayPal is an eBay company so having a PayPal payment button on your auction is an easy and free option to include on your auction sales page. But besides PayPal you may want to consider excepting other payment options as well.. 
 
What About Delivery?
Always fully disclose how your product or service is delivered and your delivery charge. Whether you are sending it via the postal service or a courier your bidder will want to know how he/she should expect to receive the purchase and what the cost will be. You can usually approximate deliver time and cost based on information you obtain from your local post office or courier. 
 
If you answer the above questions on your auction page you will be building customer trust and he/she is more likely to become a bidder. And more bidders means more profits for you! 
 
Happy Selling! 
 
About the author:
Joe Clare is a successful eMarketer and Author. He has written numerous articles on eBay and how to make money online. Check out his latest ebook plus FREE Articles, Hot Tips and Advice on how you can make a Serious Income with Online Auctions. http://www.ebooksnsoftware.com
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How To Boost Your Marketing Campaign With Visitor Tracking




by: Mal Keenan
Who cares, as long as they visit your site, right? 
 
Wrong! 
 
It is a fact that traffic, or the number of people who visit your site, could make or break an online business. After all, we cannot sell our products if no one would get to know about them. The problem is, most webmasters would rather concentrate on generating more traffic by dabbling in countless marketing strategies instead of honing a particular one to perfection. The former is susceptible to new risks, while the latter eliminates old problems for improved performance. Clearly, tweaking your site is the way to go. And you could do this efficiently with the aid of visitor tracking. 
 
Visitor tracking has long been hailed as a science, and for good reasons! The accurate findings that visitor tracking can provide is the key to creating a site that is both friendly to everyone who would grace its pages, and enticing to everyone so that they may try its features. 
 
How is visitor tracking capable of all these, you might ask. Consider the powerful deeds that visitor tracking is capable of: 
 
* With visitor tracking, you would be able to know where your visitors are coming from. With this knowledge, you could make corresponding adjustments to your marketing campaign. Know what area to target, what kind of people to focus your attention on, and how to win their interest so that they would come to your site. 
 
* With visitor tracking, you would also be able to know the sites your visitors would go to after lingering in yours. You would be able to ascertain an aspect that has eluded even the best socio-oriented marketers in the world: consumer behavior. Visitor tracking would allow you to determine a pattern based on the conduct of online users, and you could make this work to your advantage. 
 
* With visitor tracking, you would know how much time your visitors spend in your site. If their visits last for mere seconds, then such is a telltale sign that something is wrong with your pages, and adjustments need to be made to sustain their interest and make them stay longer. 
 
* With visitor tracking, you’d know which links work best. This is awesome for two reasons: 
 
A. You’ll be able to find out which of your links are producing the best results, and you could pattern subsequent campaigns based on that method; and 
 
B. You’ll be able to increase your Google AdSense revenue by knowing which ad links are actually being clicked and which ones are just collecting dust. 
 
* With visitor tracking, you would be able to know how your visitors go about in every visit to your site. Which pages do they open first? Where do they go next? Where do they stay longer? This is an invaluable knowledge as it would help you tweak your site to lead your visitors where you want them to go, instead of relying on where they would rather proceed. 
 
It has been said that success can only be attained and sustained by constantly improving ourselves to meet every challenge thrown our way. With all the benefits that visitor tracking provides, success won’t be that far away.
 
About the author:
Discover EXACTLY What Your Visitors Are Doing When They Arrive At Your Site: http://www.clickspyplus.com Discover the Secrets of Starting and Running a Successful Home Business and Receive Loads of Free Bonuses for Subscribing to Our Newsletter: http://www.home-business-tips-newsletter.com/ 
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips. 
 
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