Nov 1, 2009

It's All About The Leads: Publishing to Capture Profits

by: Jack Humphrey

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites. 
But there is another booming industry surfacing that utilizes specific niche content to attract leads for 3rd parties to convert into sales for banks, realtors, lawyers, and many other groups. And in many cases these leads sell for a lot more than you can make from the same people clicking on your Adsense ads. A LOT more. 
This is partially what is meant by going “beyond Adsense.” You are simply getting into the lead generation business. Which is the same as Adsense publishing, but with Adsense you are selling your leads for pennies instead of dollars. 
You can certainly create sites that sell affiliate products to the leads they generate. Most people are operating under this business model in some fashion. But you can also capture the leads and sell them to people who are willing to pay anywhere from $1-$25 per qualified lead. 
What is a “qualified” lead? This depends on the deal you set up with the person you are collecting them for. Sometimes it means a lead has filled out an information request form. Other times it simply means they have signed up for an autoresponder sequence that guides them to a purchase or other action. 
In all cases I have studied, the income per lead is far higher than having the same traffic come through your site and clicking on pay per click links. It takes more work to find buyers and set up deals with them for the leads you can supply them, but once it is in motion, you are promoting your site with a greater return in mind than even selling a product on the site can produce per 1000 visitors. 
How you find the niches and create the sites to attract these leads is a topic for another day. The people doing this most successfully are groups of publishers like those at Content Desk.
But today we are talking about selling the leads generated by your sites to people interested in paying anywhere from $3-$25 per lead. 
To get into the higher paying lead sales you generally have to set up deals directly with lenders, lawyers, real estate companies and the like. And by directly, I mean visiting offices and doing face to face meets to show what you can deliver and come to an agreement on what that’s worth. There’s really big money being made this way. I know people making over $200,000.00 per month with this very system of attract-capture-deliver and working deals face-to-face with the people willing to pay very well for the leads. 
One of my partners has a client who went to a local real estate company selling condos in a very lively, large metropolitan area. He made a deal to get 10% of resulting condo sales in exchange for providing leads to the company. He set up a simple content site on the area, relocation information, and other relevant, attractive content that people looking to move to the area would be interested in. He now gets $10,000.00 every time a condo is sold to one of his generated leads. 
He set up the deal face-to-face and the company is happy to pay him for helping them sell out their inventory faster than just relying on old fashioned offline lead generation. There are people in your local area, most likely, willing to do the same kind of deal and who are totally unaware of how easy it is for us pubshers to generate leads for them. They are mystified by the web and think you are a “geek genius” who they are happy to simply pay to do your magic! 
This business sure beats going to the same places and trying to teach them to do it themselves as a consultant. First of all, they don’t WANT to or they would already have started the long arduous process of learning and investing in an online presence for this purpose. They want you to do it FOR them and will pay you to take the pressure off of them to learn how to generate e-leads. 
Food for thought. This industry is growing in all directions and if you know how to build content sites that rank well in the engines and get a lot of traffic, you can make a killing selling leads instead of just peddling “clicks.” 
About the author:
Jack Humphrey is managing partner of Content Desk where publishers use cutting-edge site building software and tactics to turn content into cash. Learn the art of niche content site publishing here:
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips.
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Is Your Site a One Trick Pony?

by: John Gergye

Don’t know about you but I really look forward to watching The Apprentice on TV each week. Because it almost always offers a lesson in online marketing. Take the recent episode where the two teams were charged by The Donald with making money any way they could selling services to dog owners. 
Drama aside, the team that lost was a so called "one trick pony". They pinned their success on one thing - dog washing. A good idea but not quite good enough. Because the winning team not only offered dog washing but dog massage plus nail clipping too. I don’t think it’s a coincidence that by offering a variety of services they earned three times as much. 
Income diversification is also a winning strategy online. One I mention to all who will listen. That’s because it’s dangerous to depend on one product’s cash flow for your site’s survival. 
So here are three ways to avoiding the fate of most one trick ponies. 
===== > Promote Your Own Product 
I strongly believe you should have your own product to promote.
Ideally something digitally delivered like an eBook or software? This way your "bread and butter" can’t suddenly be taken away from you should the product owner decide to no longer use affiliates. Which happens you know? 
Even better it’s smart to develop a higher priced back end product that offers even more help. Doing so knowing that if you offer a high quality product a certain percentage will want even more ideas and solutions from you. And these back end sales are the easiest kind. 
Oh and don’t think I didn’t hear that groan two paragraphs ago. But anyone can develop a starter info product in 24 hours. 
• Develop a list of 25 pressing questions those in your niche want answered.
• Have a friend interview you for an hour over the phone asking you those questions.
• You provide insightful answers while taping the call.
• Transcribe the audio tape and convert the text into a PDF file. 
There you go - nearly instant product. If it sells flesh it out further and raise the price to reflect the added value. If not try again with another topic. 
===== > Promote Related Affiliate Products 
But what if your visitors don’t want YOUR product? Well, don’t let them slip through your fingers without a fight. In this case affiliate products ARE the perfect solution. Because a site focusing on weddings can not only sell a wedding planning book it can also offer one on how to throw a bridal shower. Or another how to get the best deal on your honeymoon. 
Now to find such related eBooks available at Clickbank I use Affiliates Alert. It’s time saving software that runs from your desktop. With it you can find top selling products by keyword or commission payout by searching the entire Clickbank Marketplace or just a selected category. Best of all you can download it for free from 
===== > Cash in on Waste Traffic 
Still not every visitor is going to buy from you no matter how many tempting solutions you dangle in front of them. In fact the vast majority won’t. But that doesn’t mean you still can’t make money off them. 
The most common way to cash in on waste traffic is to use Google’s Adsense. That’s where you display Google Adwords ads on your site for some unspecified cut of the action. The nice thing about Adsense is you can be up and running in no time. All I do is incorporate the Adsense code in my page templates using SSI or server side includes. That way every new page added gives me more opportunities to make money. 
Now if the mystical and magical nature of Adsense is a turnoff, there are other services that offer similar revenue sharing programs. Even better some, unlike Adsense, let you specify the keywords you wish to target. Here's a short list of them. 
Azoogle Ads 
Of course maybe you don’t want to settle for pennies and would rather shoot for dollars? Okay so what if the ads served up were for ClickBank products? Here are several ways to do that. 
CB Clicks
CB Ad Generator 
The thing to remember about Adsense, or any of the alternatives, is visitors can’t click on the listings if they can’t see ‘em. So make sure you display the listings front and center. In the visitor’s face. If at all possible within the actual page content. For sure not at the bottom or below the fold somewhere lost in the recesses of the web page. 
So there you have it. Three ways to diversify your online marketing efforts. Play your cards right and you won’t end up washing dogs for a living. 
About the author:
John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: Or test your search engine IQ by taking his seo quiz and get the free special report "Coming Out On Top".
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips.
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Is Your Market Already Saturated?

by: Willie Crawford
I recently offered my ezine subscribers a free gift easily worth over four hundred dollars. It was the free master resale rights to 106 niche products (mostly PDF ebooks). Some of these are products I'm actually selling from some of my websites (or offering as bonuses with other products).
Several subscribers emailed to say that they'd seen some of these products for sale on Ebay or other places. They questioned the value of the free gift I offered, and wondered if the market for these products is already saturated.
At Gary Halbert's recent Fusion Seminar, I brought up the issue of market saturation. Mark Joyner, Michel Fortin, Gary Halbert, and John Carlton - all world-class copywriters - were quick to point out that market saturation is rare. It's all a matter of how you define your market. Mark pointed out to me that the segment of the market I was targeting was a TINY fraction of my potential market.
Whether or not your market is saturated does depend upon how you define your market. It also depends upon how you define your product.
When Henry Ford first mass-produced the Model-T, he offered it to the railroads. Viewing themselves as in the railroad business rather than the transportation business, they weren't interested in his vehicles. Now, many of those railroads are out of business, and many times more goods and services are moved by truck in the U.S. than by rail. If some of the railroad owners had defined their markets differently, they could be transportation tycoons now... or perhaps dominate the trucking industry.
Back to the simple niche ebooks that I offered my subscribers as a free gift. Take a minute to check them out now at:
I took many of these very same ebooks, packaged them as a bonus with my own cookbook, and watched sales increase by as much as $1400 in a single day. You can see how I bundled those ebooks with my pre-existing product here:
I took some of these very SAME niche ebooks and bundled them with another product. At the same time I tripled the price on that product. Sales increased 62%. You can see how I bundled these same ebooks here:
With the above 2 examples you can see that it's all about how you "PACKAGE" or present an item rather than how many others are offering it.
It's all about how you define your market and what segment of the market you choose to compete in. For example, I refuse to market most of my goods and services where you are competing on the basis of price. Ebay shoppers are looking for a bargain. Instead of offering the ebooks for a dollar or less, as many Ebay sellers do, I bundled then with something I was selling for $19.97, and then RAISED my price to $67.
Competing on the basis of price, with any product, is generally a losing proposition. You have to sell a lot more of the item to make the same amount of money. Since you have to deal with more customers when you're competing on the basis of price, you'll also have more customer service issues. Therefore, you generally end up earning less per hour. Do you really want to do that?
To answer the question, "Is Your Market Already Saturated?" ... your answer will always be no if you market properly. Define your market, and package your product so that it is UNIQUE. Then you won't really have any direct competitors. It's ALL about how you package the product. It's all about how you present the item.
Now that you have the proper mindset, you should be able to take any of your products that have just been "collecting dust," repackage them, or revise your web copy and sell them like hotcakes. It just takes a little brainstorming, but I've just shown you how easy it can be.
About the author:
Willie Crawford has been teaching Internet marketing to others since 1997. Grab a free copy of his comprehensive Internet marketing success course now at:
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips.
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Is It Possible To Make Money From Blogging?

by: Maya Jakes
Do you have a Blog or Personal Online Journal? If the answer is yes, did you know that it’s possible to earn money from your Blog? I earn plenty from my own Blogspots – maybe not enough to think of retiring in the near future, but enough to allow me some extra luxuries in life and who knows how much I’ll be earning in a few years or even just a few months!
I love writing Blogs because I love passing on information that I’ve researched myself. Best of all, I only spend a couple of hours each week writing on my blogspots – I spend several more hours researching information because I also love to learn and believe that no matter how much I think I know about a subject, there’s always new stuff to learn – I’m a bit of an information junkie!!
If you already know plenty about a particular subject then it won’t take long at all to write a few paragraphs about it and have your blog up and running. Obviously, writing about what you love helps because, in the beginning, the money you earn is a bonus rather than an income that will allow you to give up your day job. 
Mind you, I’ve read about many people that earn fantastic incomes from their blogs so maybe you’ll be one of the lucky ones that can give up the day job in the very near future.
Search engines visit blogs so your site will probably get listed quickly – Google actually own so if you want traffic this is a good site to start your blog on. It’s a good idea to also insert GoogleAdSense and even a Google Search box because you’ll also earn money when any of your visitors decide to click an ad or do a search – more bonus cash for little effort. Blogger also has a tool that you can use to notify all the search engines when you update your site. Make no mistake, this is a very powerful tool because the search engines take a look at your blog and follows the links to other websites. This makes getting listed on the top search engines like Google a breeze.
Another way to make cash from your blog is to add a few affiliate links – find products that fit in with the theme of your blog, sign up as an affiliate, put a link on your blog and hopefully watch some more bonus cash roll in – again, it’s simple but effective! If you’re not familiar with affiliate marketing then let me tell you right now that this is an extremely good earner. I usually get my affiliate links at, and so pay them a visit and get some links to get started.
I recently set up 2 new blogspots and you are welcome to take a look by visiting and These are 2 completely different subjects but I’m really interested in both so enjoyed creating them.
I also post my monthly JC Newsletter at and always invite people to take a look at the current JCN before signing up.
I’m not worried about getting competition from anyone looking at my blogs – there’s more than enough blogs, niche markets, etc. to go round and if it helps you get ideas then that’s great. Remember I’ve already stated that “I love writing Blogs because I love passing on information that I’ve researched myself.”
Another way to get traffic to your blog is to ask visitors to sign up to your own newsletter and then send them a link each time you make a new post. – once a week is plenty otherwise they may get fed up with you bombarding their inbox.
That’s about all there is to it – it’s quick, it’s easy and it has the potential to earn you a fairly decent income. If you have the time to spare then don’t stop at one blog because the more sites you have the more visitors you’ll get and the more money you’ll earn.
There are many people earning a very good living writing their blogs. The biggest tips are to find niche areas that not many others are promoting, get some affiliate links and some good quality content information. 
Remember to add GoogleAdSense and possibly a Google search box to your site and then just check your visitors and earnings each day.

About the author:
Jugglingmum earns a living online from affiliate marketing, blogspots and Google. She runs a popular monthly Newsletter that you can sign up for by sending a blank email to See the latest JC Newsletter at
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips.
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Is Click Fraud Really a Problem?

by: Tommy Maric
Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. In actuality, click fraud is not a significant issue at all. 
Click fraud occurs when ads are clicked for reasons other than a genuine interest in learning more about the product or service advertised. Click fraud occurs in two forms. In one instance, fraud arises from competitors trying to sabotage each other. One competitor clicks on the ads of another just to drain the budget of that company. The other instance occurs when webmasters (or people associated with the webmaster) repeatedly click Google AdSense ads (which are syndications of others’ ads) on their own web pages in order to generate more revenue. While both Overture and Google have developed sophisticated technologies to detect click fraud, their systems are, and may never be, foolproof. 
The real question is how much does click fraud actually damage the PPC industry? Gross fraud, i.e., when one person or technology consistently and repeatedly clicks on an ad, aside, which Overture and Google can easily detect, we believe that click fraud has no real impact on the industry. The following explains why. 
Efficient market theory says that it is impossible to “beat a market” because prices already incorporate and reflect all relevant information. As the PPC industry has matured, efficiency has begun to take root. That is, the price of each keyword has been driven up to the point where it reflects the highest price an advertiser is willing to pay for a click. 
For instance, a book retailer may pay $1.00 per click based on internal metrics. These metrics dictate, for example, that on average 30% of clickers purchase a book and the average profit per sale is $4.00. So, for every 100 clicks ($100 cost), they make 30 sales ($120 revenue) and generate a $20.00 (20%) profit. 
Note that years ago, the same retailer may have been able to pay only $0.50 per click, but as the market matured and more retailers began advertising, competitive bidding forced the price up to $1.00 where the highest return the most advertisers can make is 20%.

The key point is that click fraud is already taken into effect when advertisers select the highest amount they will bid. For instance, there is no difference whether an advertiser pays $0.83/click for 121 clicks with 21 being fraudulent, or $1.00/click for 100 clicks when there is absolutely no fraud. In either case, the advertiser pays $100 and generates a profit of $20, and Overture and/or Google make $100. What changes is the advertiser’s yield (e.g., the percent of clickers who purchased the book) which in turn effects their highest bid price. That is, with fraud, 30 out of 121 clickers (24.8%) purchased the book, and without fraud 30 out of 100 clickers (30%) purchased it. Without fraud, the bid price in an efficient market will rise from $0.83 to $1.00. 
In summary, online advertisers must focus on analyzing and improving their internal metrics (e.g., conversions) and not worry about click fraud as it is already incorporated into keyword bid prices. Hopefully, the frivolous lawsuits and refund requests spawned by apparent click fraud will end as those in the industry recognize this undeniable fact. 
About The Author:
Tommy Maric is the manager of is designed to help webmasters maximize their profits using Google’s Adsense™ program. Through extensive research, develops up-to-date databases of the most popular keywords and their accompanying bid prices. For more information, please visit
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips.
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Increase Your Response On eBay, Starting Right Now!

by: Jordan Williams
Your auction is up and running. You’ve got bidders seeing your auction and looking things over. Now you just need to push them over the edge. This article will cover various ways to increase your bids from prospective buyers. 
First off, make sure that your display picture is of the highest quality. You might have the best written description in the world, but if your picture doesn’t mirror your description that will turn bidders off. Use a digital camera if possible. Create a clean, unobtrusive picture. Take care in the background and lighting of the picture and you should be all set. 
Adding an About Me page is a great way to increase your response as well. If your bidders have some personal information about you and your business this goes along way to establishing that trusting relationship between you and your customers. You can also post a few special offers on this page for people who take the time to look at it. Also, ask visitors to sign up for your mailing list as well. 
Sign up at Square Trade, and display their logo on your auctions. This shows potential bidders that you are committed to resolving any disputes that might arise. Power Sellers always carry this logo on their auctions, and you should too. It makes you look much more professional. 
Clearly spell out your terms and conditions making it very visible. Give details of things like shipping times and prices, the refund policy and anything else you want to make your buyers aware of. This also helps create trust between you and your customers. Plus having it all spelled out clearly, helps if any dispute issues arise as well. 
Display your good feedback on your auction so that visitors don’t have to go looking for it. You can simply cut and paste the text, or create a screenshot image of your feedback. If you have a 100% feedback rating, be sure to make a mention of that as well. 
If you have room on your auction title, use NR (No Reserve) at the end of your title. Bidders like auctions that have no reserve, so having this on your title allows bidders to see that your auction has no reserve without actually having to click on your auction link. 
Make sure you auction highlights the benefits of your product and not just the features. You want to tell your visitors why your product is good for THEM. You can have all the features in the world, but without describing the benefits of those features many bidders will pass on by. 
In order to reach those last few buyers that you might miss otherwise, accept various unusual payment methods like checks or money orders. Many other sellers don’t take these forms of payment, but the fact that you do may bring you that extra sale. 
Upgrade your auction. Buying upgrades helps get you listed higher in the list of items. This can help a lot if your product is in a crowded category. You might just find out that it’s worth the money. 
About the author:
This article was written on behalf of by Webmaster and Internet Marketer Jordan Williams. Visit http://www.ebaybusiness.nettoday and get started on the road to eBay Business Success. Download 3 Free eBay Business Success Reports at skyrocket your eBay business profits. This article may be published on your website or ezine as long as this tagline remains.

Improving Your Conversion Reduces the Need to Constantly Promote Your Sites

by: Jack Humphrey
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.
Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.
Then they start building another site. And another. And another.
This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers.
The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now. They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste.
One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!"
But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again!
Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time?
I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future!
If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advertisement just to get to a QUALITY site) then you have a real business.
You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one!
The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action. Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit.
The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site.
The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in.
Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up.
That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice.
I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group!
And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action.
It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning! But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less!
About the author:
Jack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.comTo learn more about the profitable niche publishing industry, check out
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips.

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Huge Content Rich Websites for Profit

by: Robert Rogers
Here is the bare bone - no hype information and a link to the website I built using these techniques. So I not going to lie to you about how much money you can make or how much I made. Simply put, people are making money with these kinds of sites, I just want a piece of the action. This article assumes you have a basic knowledge of HTML, Google Adsense, and Affiliate Advertising. 
We've all heard the phrases "Content is King" and "If content is King, then relevance is Queen!". So I'm going to share with you how to build a site based on these principles for profit! I built a 1000+ page content rich website in about 2 days. Check it out at 
Website Building tools:
I used DreamWeaver as my html editor. Any good html editor will work such as Frontpage. Go to and search for "html editor". Coffeecup is a very popular free editor. Basically you need a good editor that will update links site wide automatically. Give you reports on broken links, and do search and replace site wide, file specific, and etc... Also very important is a good table building capability. 
For the content I pulled articles from various free content sites. As long as you adhere to the terms of fair use, you will have access to thousands of content rich articles that you can put in your own website.
Get a simple clipart cd with 150,000 royalty free images from Bestbuy for $20. 
Then plug in your affiliate codes for google adsense, clickbank, and commission junction.
You don't have to be an html expert. Just having some basic programming knowlege is enough. For example, understanding head, body, and building tables. Inserting variables and doing global changes. Any good html editor will help with that. You really need to become an expert at building tables. They are fast loading and can really make an impact on a site. If you are into css, even better! 
Key Features for SEO: Keyword Rich and Relevant!
Building with SEO (search engine optimization) in mind. Use these techniques when building your site!
Niche Site: Pick a very specific topic. I chose "Making Money Online with Content Rich Sites" for this example. 
Use a simple structure. Index page to "Index of Articles". Then "Index of Articles" to each individual article page. Two levels, easy to manage, easy to spider! 
Make your site surfer friendly: No hidden pages, re-directs, pop-ups, spyware, java, or scripts. Just use ".html" files with text links to full text content rich pages which are also easily spidered with useful relevant information for the visitor. Include lots of articles including a few unique pages that you have written yourself. 
Now start building your basic template for all the pages on your site. How you build your template will greatly depend on what editor and tools you'll be using. For example: most times you'll do something like Huge Content Rich Websites for Profit. When you go to build your 1000+ page site, the editor will replace the title tag with the appropriate text dynamically. 
Title Tag and Description Tags and all other meta tags should be relevant and keyword rich. 
Page Title
- Use relevant keywords on each index page to the articles
- Use the article title which will have additional relevant keywords for each article page. 
H1 Tags - Keyword rich and relevant ex: "Make Money Online", "Home Based Business"
H2 Tags - Use the article title in the article pages. ex: "10 Ways To Make Money Online"
robot.txt file for spiders - just a simple two line file in your root directory
User-agent: * 
Body text - Use content rich articles. Also use high color contrast between the text and the background so the search engine doesn't think your trying to hide anything and penalize you. Plus it's just plain easier to read. Use arial or verdana font. 
URLs, File Names, and Directories - use the article title
Inbound links: Set up link partners. If you can, have them place the link to your site using a keyword instead of the domain name itself. ex: Make Money Online Click Here. 
Outbound links: Do the same for your link partners. Set up links using text that is relevant to their topic which should be relevant to your site but not competing if possible. If you sell computers, link to a company that sells computer desks. 
Make same site links with relevant text. ex: "make money at home" will link to a page within your own site.
Make Image alt text use primary keywords. ex: "money online" 
Add HTML comment tags that use primary keywords. These are not seen buy the surfer, but can be seen by search engine spiders. No one has proven this helps, but it doesn't hurt! 
Now add money making adsense and affiliate links on every page. Put them top center between the article title and article content. Adjust the colors so that is blends in with your web page content. 
Google adsense will pick up the page title, h1 and h2 tags to target the ad. When someone clicks on it, you get paid!. 
Once you have these basic things set up in your template, you need to use a powerful tool called Article Equalizer. With a little practice, you'll be able to build 1000+ page websites in just a day or two. The link to Article Equalizer is 
Another important thing you can do: Add dynamic RSS content by keyword. I'll follow up on this in my next article. 
P.S. - If you make a site using the techniques above - I'd love to see it! Put your link at I check it regularly.

About the author:
Robert Rogers is a writer in the Washington DC area and specializes in money making and money saving ideas. Visit
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