Sep 19, 2009

BLOG…PING…OPT-IN…SIG FILE…EZINE!




by: Michelle Kiely
A Guide to INTERNET MARKETING TERMS

In the beginning…

I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to pay me commission for referring new sign-ups to their sites. This sounded like a fantastic opportunity to make lots of money without really selling anything. No stocks holding, postage etc.

My signup included (among other items) a guide which covers 30 days. I also had to sign-up to 5 online marketing sites (you receive the enrolment fee back in no time) and join a web-hosting company.

Massive amounts of information are fed to you but in an absorbable manner. It was very exiting. I would liken this information to reading a suspense novel…can’t wait to see what happens next!

Anyway this article is not meant to be about that…it’s meant to cover some of the terminology and their definitions, some of which I had never heard before.

AdSense

AdSense is a fast and easy way for website publishers of all sizes to display relevant ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetise and enhance your content pages.
It's also a way for website publishers to provide web and site search to their visitors, and to earn money by displaying ads on the search results pages.

Adwords

With AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.

Affiliate

A person, organization, or establishment associated with another as a subordinate, subsidiary, or member: network affiliates.

Auto-Responder

This is a clever marketing tool. It automates your emails and follows-up on potential clients after they have signed up to your newsletter etc.

Blog

An online diary or personal chronological log of thoughts published on a Web page; also called Weblog, Web log. Typically updated daily, blogs often reflect the personality of the author. It is a shortened form of Weblog.

Ezine

A magazine that is published electronically, especially on the Internet.

Keyword

A word used as a reference point for finding other words or information. See Adwords.

Off-line Marketing

As an example, advertising in newspapers, radio and television. Using the phone as a off-line marketing tool has also become very popular.

On-line Marketing

Advertising using the internet, examples may include…email, banners, popups etc.

Opt-In/Opt-out Subscribers

This is when you choose you receive newsletters etc. via email. Example:

By doing this you opt-in to an email mailing list. These lists are sold over the internet by various marketing companies. Most emails sent via the opt-in method also have an opt-out choice. Use this when you no longer wish to receive email from the marketer. When you have no choice it is referred to as SPAM.

Ping

A protocol that sends a message to another computer and waits for acknowledgment, often used to check if another computer on a network is reachable.
You need to use ping your blog to get it online. (easy as pie)

Sig File

A block of text at the end of a message identifying the sender and providing additional information for instance, web/e-mail address.

Solo Ad

This is advertising via email attached to an ezine. This is only one ad (as apposed to many small ads from various companies), thus giving you maximum exposure.

Viral Marketing

This works similar to a virus but instead of being destructive it encourages people to pass along a marketing message.

About the author:
Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG! Here's how: http://www.PlugInProfitSite.com/main-9949

Blogging for Dollars




by: Sharon Housley

Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:

1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.

2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.

3. ) Product Promotion
Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.

4.) Banner Ads
While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.

As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.


About the author:
About the Author:
Sharon Housley manages marketing for the NotePage http://www.notepage.netand FeedForAll http://www.feedforall.comproduct lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

Beware: The Dangers of Selling on eBay 101



by: Brad Eden
It's obvious that eBay provides internet users with an online flea market where buyers and sellers from around the world meet to conduct trade.

However, like most traders who are faced with an innovation of this sort, the first question will always be: It is safe?

The answer is yes, but devious scammers seem to be plotting daily to forward their dastardly schemes and take advantage of eBay's power.

So, what is the user's recourse? The users of eBay must learn to gather information and take meticulous care in dealing on eBay. Only then can they be less gullible to scammers.

A common consensus is that bidders are often scammed by sellers. But it is possible for things to be the other way around.

Here is a list of the common problems sellers encounter and the means to handle them.

Fake Escrow Services

A winning bidder may request that an escrow service be used to assure both parties of a fair transaction. Unfortunately, the seller is sometimes duped into using a fake escrow system.

To avoid this situation, the seller must always verify the authenticity of an escrow service. eBay recommends the use of escrow.com. If the bidder insists on his or her escrow service, chances are, that person is a scammer.

Victims of this fraud find it difficult to reclaim their items. They may, however, appeal to the legal system afforded by the state they live in. They must also contact eBay regarding the matter for any assistance they may be willing to offer.

Deadbeat Bidders

Deadbeat bidders (a winning bidder who doesn't pay for an item at the auction's close) are more common on eBay. If the winner of your auction does not pay, you may leave that person a negative feedback.

As for the listing fees the seller shells out, eBay lays out a four step procedure that sellers can use to potentially recover lost selling fees. If sellers complete the process to eBay's satisfaction, they will receive a Final Value Fee credit and a re-list credit. Filing out an Unpaid Item dispute is the first step toward eBay reimbursing such fees. A person can report an unpaid item up to 45 days after an auction's close.

Trade Dispute

This occurs when the seller and bidder disagree on some terms of the sale. This may also happen if there is a purported violation of any of these agreements.

If communication between both parties does not help, they may consider availing of a third-party dispute resolution outfit to help. SquareTrade.com is one of these outfits that eBay recommends.

An Ounce of Prevention is Worth a Pound of Cure

A seller's life may be made terrible because of the constant scamming attacks unscrupulous individuals undertake. But, with proper information and care, he or she can continue trading on eBay with relative safety.

Payment Methods on eBay

Gone are the days when only cash (or cattle in some cases) was the only accepted mode of payment for trades. As the concept of trading evolved, so did the means of paying for items.

Today's electronic world pushes the envelop further. With the advent of online trading systems such as eBay, many new forms of payment have flourished.

First of all, on eBay, the mode of payment depends on the agreement between the buyer and the seller. Most often, the seller will specify his or her desired payment method. In these cases, the seller often has primacy in the decisions regarding payment modes. However, the buyer may still communicate with the seller regarding a viable alternative if it suits both parties.

The following is a list of common eBay payment modes.

Cash On Delivery

Cash is, after all, still cash. This payment method can be done through a third party courier system or by the buyer and seller meeting each other at an agreed place. The advantage of a cash transaction is that the exchange of the item for payment is done in the presence of the buyer and the seller (or the seller's representative). However, some people will not accept the risk present when two strangers meet.

Personal Check

One popular method of payment is personal check. Writing checks is easy and safe. However, many sellers do not like accepting check because they are easy to cancel.

PayPal

PayPal is the payment of choice on eBay. In fact, eBay owns PayPal.

Using PayPal is easy, convenient, and relatively safe. PayPal acts as like an internet 'wire transfer.'

After signing-up for PayPal, one may send cash to anyone with an email address using the PayPal system. PayPal also has security features that safeguard against fraud in case there is a dispute between the seller and the buyer. This system is best for transactions up to $1000.

Escrow.com

Escrow.com is the payment of choice for purchases over $500. Escrow.com holds the buyer's money from the seller until the seller delivers the item. Only then will the funds be released to the seller. This system makes for a very safe, although highly procedural transaction.

Wire Transfer

This is the payment of choice for countries that do not carry the PayPal service. Wire transfers are risky because the buyer usually has to wire over the funds before the seller sends the items. The chance for non-delivery of items is high.

Other Payment Systems

The number of third party payment services is steadily on the rise. Their systems for payment vary. However, to be successful they must be convenient to use and safe as well.

About the author:
Brad Eden is a Entrepreneurial Sciences expert with 14 years of industry experience in real estate, marketing and technical communication. He currently consults with IBM in CA. Brad owns & operates a free traffic resource for entrepreneurs. http://www.americanfreetraffic.com

Be realistic when selling on eBay....



by: Richard Grady
As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do. Most commonly these unrealistic expectations are in respect of how much it actually costs to purchase specific products and what they can then be sold on for.

I regularly get emails from people who want to know where they can purchase products such as mobile (cell) phones, new release DVDs, Playstation games and similar at, say, a 50% discount to resell on eBay. The fact is that such a thing is not available - it is a simple case of supply and demand and competition.

Take DVDs for example, most people think that these are excellent products to resell on eBay because they are very popular, not particularly expensive and easy to package and ship. Unfortunately, they could not be more wrong. The DVD market is one of the most competitive that there is - take a look for yourself and see how many auctions there are on eBay for DVDs at any one time. I have just looked and counted almost 300,000! At any one time there will only be a certain number of buyers wanting to purchase a particular DVD and if you take into account the numerous different places there are that each buyer could purchase from, it is likely that in general, there will be more copies of an individual DVD available than there are buyers to purchase them. 
 
This situation causes prices to fall. The other factor that forces prices down is the fact that one DVD is the same as another. By this I mean that from a buyers point of view, there is no difference to a new DVD purchased on eBay to one which is purchased from their local DVD store. Often the only way to differentiate is on price and of course, the only way to make the price more attractive to a buyer is to lower it.


The above reasons help to explain why the wholesale discount on a new release DVD is just £1 or £2 at most ($2 or $3 roughly in the US). When you take into account the fact that the large retail chains can purchase thousands of DVDs at a time and receive a bigger discount than individual traders, you soon see why it is very difficult for a small business to compete in such a competitive industry. You simply cannot purchase new release DVDs at 50% discount and even if you could, it wouldn't be long before prices were forced down as there is always someone willing to sell a little bit cheaper than the next man.


It isn't just DVDs that fall into this category. Take mobile (cell) phones. Here in the UK you can walk down just about any high street and get the latest phones either free or for a minimal token payment. The stores are relying on making their money from the line rental contract that you will have to sign in order to get the phone. Of course, the actual cost of the phone is not free - most new mobiles are actually worth £200 or £300 which means that if you want to buy a batch of phones at wholesale, you are going to be looking at a pretty high unit cost. As with most electrical products, the market is competitive and prices have been forced down which means that the difference between your wholesale buying price and your retail selling price is minimal.

There are numerous products that suffer from the same market conditions as DVDs and phones and new/small traders really should avoid trying to sell such items at all costs because it will usually be frustrating and ultimately not financially rewarding. When trying to decide what products to sell, you need to be thinking about the type of market that a particular product is sold in.

If there are already numerous sellers and many large companies selling at considerable discounts this is far from ideal. The exception to the rule is if you are able to add value in some way to make your 'offering' more unique. I wrote about adding value last year in one of my newsletters - you can read it here: http://www.thetraderonline.com/jul2204.html


At the end of the day, it is all about research, being realistic and having an understanding of the market that you want to operate in. Whilst it would be great to be able to buy and sell new release DVDs (or whatever) all day long, doubling your money every time, I am afraid that this is just not going to happen.


About the author:
Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

A Website Model That Makes Money




by: Michael Keenan
I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Remember the internet provides no limits. This is one example that does work for me, and may give you an insight into exactly a website model, that you may like to put into action for yourself. Affiliate marketing and/or sales of any kind on the internet, requires a real commitment, as I am sure you do already realize. 
 
The internet is really one of the greatest training grounds in the world for sales. You can try and fail many times, until you find that system and approach that will work for you. But the commitment that you show in meeting this challenge, will be a lesson that you will always remember. Success is always achieved in no matter what you do, through simple hard work. There is no easy path to success, but when you achieve the success you are after, there is no greater feeling. So lets begin. In this example my website, which for the purposes of this article i will call '????'. I will give you the exact profit breakdowns.

With this website I treat all my affiliate products as purely residual income, much like adsense. Adsense itself generates for me, on this website, on average around $2 per day. I also use various other companies affiliate products, which generate around $200 per month. Also within the website, I sell e-book informational products, which I own the full resale rights for, which generate around $700 per month. And here lies the answer to making money online, no matter what you sell. The products, that generate the most income, are the ones that you will own yourself. Certainly I should be making more from the affiliate info products that I sell. But I lose commissions through simple affiliate url tampering. Commissions that are stolen or lost are a real pain. 
 
You can try every method in the book to protect your affiliate codes. But after all the hard work is done, you still lose that valuable income. The people who sell the original affiliate product know this, which is mostly why a high percentage of the sales price is offered to an affiliate to begin with. Because they realize that a very high ratio of sales made on their products will give them the total profit back. The reasons why people change affiliate product codes etc, could run into pages. Lets just say it is inevitable. This is the reason why I treat all my affiliate based products as purely residual income.

But as you can see in this example clearly where the highest return on investment lies. And that is in the products that you actually own. You can purchase resale rights for info products easily, and it involves not much money at all, most products are available for under $50. Or if you have the time and patience to search the internet. You can find amazing e-books that have free resell rights and the information they contain is really valuable. You will find these types of treasures occasionally, and the lights will start flashing in your eyes when you do. 
 
The information that you have just discovered is of value and that is a real key to success. This is why I, at this point, strongly emphasize the importance of this one principle. Only sell products that you feel strongly about and you know that will be of great value to the person who may purchase it. That includes products you have bought the resale rights for, or a free product, you have discovered with resale rights.

If you sell strong products with real informational value consistently you will always succeed. Your customers will return, quite simply because they know where the value of the information they seek is the greatest. And that is at your website. Always remember to put yourself into your visitors shoes. Ask yourself the question? Would you buy the products you are selling? Answer this question with a Yes. And you will be really on the start too online success.

About the author:
Michael J. Keenan (CEO - SitePromotionNow) Worked in affiliate sales and website construction for over 5 years. email: mickyk703@hotmail.com website: http://www.sitepromotionnow.org

At Home Internet Jobs, Who Said It Was Easy?




by: Benjamin Scott
Copyright 2005 Benjamin Scott


I’m sure you’ve heard it all before, build a website and people will come. But if you’ve built a money-making website, that’s not what you want to hear. After all, you picked one of these at home internet jobs, because you want to be financially independent and your own boss.



Here’s one alternative from the many home internet jobs you’ve surely read on the net. Join an affiliate or partnership or referral program. Study these three alternatives, to help you maximize your profit streams.



1. Exclusive retailer. There are many online malls; they offer a comprehensive range of products and services. Concentrate on supplying the needs of a narrower market segment. You’ll be unique and sought out.



2. Join the more profitable affiliate program. Although there are literally hundreds you can join, take your time. Read the FAQ section. Check out their products. If the products and services they offer are ones you look for, there’s a good chance that you’ll earn as an affiliate.



Other factors you may want to think about. Are the commissions high enough, that you’ll turn a profit? Remember you’ll need to set up your own website, and secure advertising money. Choose to join an affiliate program whose products are mid range and will sell it self with little effort.



3. Create a website that focuses on your passion. Although the focus is on the range of products that the affiliate program has, that’s not the only thing you offer. Give advice that is contextual to the products. Maybe you could write about the history of the products, or the processes involved in manufacturers. You could write about the celebrities who use this. Build a website that’s full of contents that your customers can use to better their lives. You’ll win their trust. They’ll soon become your most loyal customers.



Here’s one home internet job opportunity you may not have thought of. It’s a profitable and excellent venue to a steady stream of profits.



Be an online retailer of e-books with the reseller or reprint rights. Here’s one of the many ways you can do it. Offer a one time entry fee for the subscriber, it can be $20.00 a year or life time subscription fee. The subscriber will have the right to download any e-book from in your library. Some of the more successful business models target niche markets. You can be a retailer of e-books that specialize on the recipes of different countries. Wouldn’t that be fun? You can commission e-books or buy from known e-book authors. Read the e-books to be sure you’re selling the real deal.


What are the benefits you received from reading that e-Book you just purchased? Right an article or review explaining the benefits and then get that article or review published and placed in front of the eyes of your best prospects.

Be a dropper shipper and establish your storefront at EBay or the competitor Yahoo auctions. EBay’s traffic alone runs to approximately 800,000 visitors daily. It’s the worlds’ best online auction, and you wont’ go wrong.


Now what’s a dropshipping business? It’s a business model where you put products on a website or through EBay. You take the orders they come and pass these on to the dropship supplier, who ships this to your buyers.



Another way of putting it is, you’re the middleman, and you take the orders via Paypal, credit card or fax.



All the home internet jobs here will net you profit. All you need is a computer, internet access and basic knowledge about your pc and the net.


About the author:

Benjamin Scott operates a successful internet business working from his home personal computer. Grab a FREE copy of his 9 lesson e-marketing course at: http://www.eazyhomebusiness.com/Copyright © 2005 Benjamin Scott

A Smart Trick for Attracting Higher Paying AdSense Ads



by: Diane Nassy
There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions.

Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?

Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click.

But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad.

Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information.

Consider this possibility

Any key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment:

Enter the phrase “SEO Services” without the quotes in the Overture tool (http://www.pixelfast.com/overture/). When I entered that phrase on the day I wrote this article, I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click.

Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words.

All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com

Article on the timing of events with Site Build It



by: George Slater
Firstly let me say that I think Site Build It, it rocks. When I started on this journey, that I am still on, I started reading everything about mail marketing, web marketing etc etc. I had already been ripped off with the developers of my first site so I was not going to let that happen again. But then I was shown SBI and I have not looked back.


However, there are ways that you can make you use of SBI better, not by using something else, not by not reading the manual, which you should do about 5 times. (The devil is in the detail!!), but if this is your first site then you can maximize your SBI investment with timing. Why, well when you start you are probably going to go through stages, reading the manual, research, writing, reading, putting up pages, adding links etc etc, it is at this stage, prior to monitorising your site that timing is everything to maximize what site build it does for you and what you can do for yourself FREE. Here is the timing.

Buy site build it and stop reading any other web marketing stuff
Read the manual
Re-read the manual
Do the Brain thing
Document everything
Write loads of copy
Start putting the copy up
When you get to 40 pages
Become a Zealot (See Hints and Tips at Site Central)
Start doing the mini hum thing
Ask for a DMOZ listing
Write some articles and send them off
Apply for Google Adesense
Get as many links as you can
Then Monitorise your site with Google
Then add your newsletter stuff
Then add your affiliate links.
Now read all the other SBI products
(keep re-reading the manual)



OK, OK now you are asking why that order. Well a lot of it is covered in the manual so a lot of it I will just glance over, but the middle bit I will dwell on. Now I am supposing you want the best results for the cheapest price – right.


OK If you are new to this you probably either want to put up loads of content or a sales page. If you read the manual you will see the content must come first, content, content and more content.


Now I presume you have bought your site, you have done the brainstorm thing and got everything in hand, you have loads of content. OK now you have built the site to about 30 to 40 pages, make sure they are spell check, linked and look good.


Now go off and become a Zealot. Details are on the tip and hint’s site build it site. Just go to the site and do the quiz, if you fail do it again, if you fail read the answers and keep going until you pass, one you do then put forward you site.


Now why do things in this order, because as soon as you have put up any adds or a few links to affiliates the webmasters they deem you as a commercial website and say you have to pay. If you have no ads etc, then you get in if you have a good content site.


Now do not just put up you main page, put up every page in every section you can. Try doing three pages a day until you start getting the replies back saying you have been accepted.

Now do the same things with DMOZ


(News just in – Value Exchange started Excellent – I got an email prior to Ken's Newsletter so I went straight in and so far I have got three ‘good’ links)


Now build your E-bay page and link to your site from that – see details in MYNAS at Site Central Hints and Tip’s


Now apply for Google Adsense, follow the instructions at site build it. Again if you do this in this order you will avoid not getting onto Adsense because you are already advertising one of their clients. Just one of the things that can fail you.

OK now go for the mini hubs that are also in the tips and hints.


OK, now that has probably taken a bit of time and during that time Site Build It, your new links and other work have probably now got you up in the Alexa rankings, now is time to add your Newsletter forms, your Google Adsense code and start the work on the affiliates site.

I hope that this helps, as the man said ‘It’s all in the timing’.

About the author:
George Slater
www.the-web-master.com
www.1st-retirement.com


George Slater is an SBI Webmaster and can help you generate massive amounts of traffic to your site that can then be turned into paying clients.
Tel +61 8 9291 7343
©George Slater

Sep 18, 2009

Are you using both sides of the GoogleCoin?




by: Jason Hulott
By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay
Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the beginning.

Heads or Tails?

Heads it is….

Let's look at Adwords

There are those that think…

…write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without fighting, Chris Carpenter shows us the art of website revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-book-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market or niche.


Why do that?

Well if you knew what the more profitable keywords and terms are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work out what to display.

You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the ads.

Test, test, test

Try different layouts and work out which ones work best for you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords but the best for you would be either the Google Adwords program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.

Are you using both sides!

Good Luck!

About the author:
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy
whose specific aim is to drive more Revenue to websites. Their main area of focus are the insurance,finance, and automotive industries.

An Introduction To Selling on eBay for Profit

 
by: Jason James
It doesn't take a genius to make money on eBay, nor does it require you to have any specialized computer knowledge. You don't even need to be a skilled entrepreneur, because eBay does most of the work for you. With over 1.5 billion page views per month and more than 1000 categories, they bring customers TO YOU and save you enormous advertising costs.

Your job, therefore, is to make a successful sales pitch to the customers who see your auctions, and doing that isn't as easy as you might think. You will be competing with more than two million other eBay sellers, many of whom are veterans at online marketing and highly knowledgeable in the niche markets found on Ebay. So how do you compete with them? The answer is simple: INFORMATION!

This guide provides the information needed to get ahead on eBay and gives you an instant edge over your competitors. I will provide you with insider secrets on Ebay trading that I have learned from years of online auction sales. If you read this guide carefully, you will be armed with the knowledge necessary for an extremely lucrative home-based business selling virtually anything on eBay.

====eBay First Steps====

This link forwards you directy to eBay's new user sign-up page: http://ebay-register.auctionresourcenetwork.net

Step one: Enter all the information that is requested on that form then click submit. You will then be forwarded to a page where you get to pick your eBay user ID.

Step Two: You will need a unique name when asked for a user ID. You might as well advertise your company name for your user ID. For example, Instead of "BobSellsoneBay99" it's best to use your company name, like, "Bobs-Metro-Camera" or something to that effect. I think you get the point. If you don't have a company name, just make one up!

Step Three: Once that is done, you simply have to confirm your new eBay account by checking your email. Simply click on the "Confirmation" link within the confirmation email to confirm your new account. This step confirms your request to sign up to buy and sell on eBay.

The next major step is to get set-up to send and receive payments. Becoming e-commerce enabled if you will. The good news is this is very easy with an eBay owned company called "PayPal." PayPal makes things very easy to send and/or receive money with a credit card, checking account, or your PayPal account balance. Sign-up is fast, free and easy. Just click the link below to be forwarded to PayPal's website: http://paypal.auctionresourcenetwork.net

Congrats! You are now ready to begin buying and selling on eBay!

Now lets start selling. First you will need to set up your eBay sellers account. Please take the time to read all the tutorials and "how to" links eBay provides: http://pages.ebay.com/help/basics/n-selling.html

Once you have these initial steps completed, you are on your way to becoming a very successful eBay Power Seller!


About the author:
Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets and sources that help him pocket over $10,000 a month on eBay. Claim your FREE 14 Day "Learn How to Sell on eBay" e-Course Here: http://www.auctionresourcenetwork.com

A Niche Marketing Model In Three Easy Steps: Keyword Storage Sheds



by: James Jackson
In this article we will review how you can put together a powerful three step an action plan to attack a niche market.

Step I. - You Must Research A Niche Market.

First and most importantly you will have to research a market. I have already done this and below the keyword example is - Storage Sheds

Here are the top four keyword phrases on this list for this niche topic. The full keyword list for this example was provided from this website - http://www.findhotniches.com

NOTE: The full keyword list for contains over 250 phrases.

KEYWORD PHRASE 24 Hr Count 24 Hr Prediction

------------- ------------ ---------------

storage sheds 1345 1151

storage shed 631 540

outdoor storage sheds 445 381

storage shed plans 409 350


Now that we know that there is an actual demand for storage sheds we can move on to step two.

Step II. - You Must Determine What The Surfer Really Wants.

This one is glaringly obvious that the surfer is looking for storage sheds which is a physical product. They obviously need or want to have extra storage space on their property or nearby.

More than likely the surfer wants to find the cheapest and easiest way to get the best and most suitable storage shed for their needs.

So we need to move to step three.

Step III. - Put Together Your Profit Strategy.

You have several options to profits from niche this niche market but here are just a few:

1. Create A Review Website.

You could create a website reviewing different types of storage sheds that includes information such as:

- What sizes and models do different storage sheds come in?
- What type of material different storage sheds are made of?
- How long will your storage shed last before you have to buy a new one?
- What kind of storage shed you should buy based on your areas climate?
- What is required to put together a storage shed and how long does it take?
- Which brand of storage sheds are easiest to construct?

Do you get the picture that I am trying to paint here?

This will give your surfer a real reason to stay on your site and come back often.

You could easily get this information by interviewing different storage shed manufacturers or suppliers by giving them a call or emailing them.

Many times product manufacturers already have this type of information already created to better sell their product. If they do ask them if you can you use the information to add content to your website.

Also, you can ask them if they have an affiliate program for their storage sheds. If not ask them if you could set up one for them and negotiate a percentage of the sales for your self.

2. You Could Create An E-book or Physical Product.

How To Easily Build A Rock-Solid Long Lasting Storage Shed Perfect For Your Specific Needs With Just $50 Worth Of Materials.

If you cannot write e-book yourself you can outsource this writing project to a professional writer at the following sites:
http://www.elance.com
http://www.freelance.com
http://www.guru.com

3. Generate Extra Revenue By Joining the Google Adsense program.

This is pretty simple. Jus sign up for the Adsense revenue sharing program at http://www.google.com/adsense. Each time someone clicks on one of the ads on you website you will get paid a percentage of what the advertiser pays to Google.

It is really easy to get set up with Adsense and the ads are automatically targeted to be relevant your visitors interest. All you have to do is log into your Adsense account and copy/paste a special code into your web pages.

Always remember, marketing your website is a game of numbers and it is not wise to build a business around any niche topic without doing the proper keyword research before hand.

If there are not enough people interested in what you have to offer you will not be able to bring enough traffic to your website to turn a decent profit.


About the author:
James Jackson is the creator of the website, Find Hot Niches, where starting at just one dollar you can get 75-100 topic specific niche keyword lists with daily search counts.

Sep 17, 2009

Aggressive Marketing



by: Bryan Quinn
If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '... then you don't have to take my advice ever again!'

My advice is - Don't *

Perhaps it's because I'm skeptical of the number of "miracle" products, "great deals", 'limited time offers' or 'incredible packages' that are advertised online every day. Perhaps it's because I have bought more products than I can possibly use for now. Perhaps it's because there are probably more people trying to sell this particular package than the number of packages that are available. Or, perhaps it's because I received an email with almost identical content from too many different sources. Whatever the reason, don't make the same mistakes as I have in the past.

* It may be a good deal. It may be exactly what you are looking for. But if you receive emails with exactly the same content from different sources, think carefully before you buy. There are some good internet marketers that I have every respect for. However, there are an increasing number of 'marketers' that show little thought or consideration for others. They will take from you but offer nothing in return. You may disagree with the last statement. If you buy a product from them and you are happy with that product and they are happy with the money earned from selling you that product it's a win-win situation.

That's all well and good until you look more closely at the process. To do this, other factors must be taken into account. These include cost, value, convenience, time, and most importantly trust. You've probably heard of the phrase. "The money is in the list". I wouldn't disagree with that and it's easy to see why many of the "big list" hitters are successful in the percentage game. But unless they offer you something more than somebody else's 'sales pitch' ignore them. Many of these people come and go. Make sure they don't go with your money.

With regard to the email in question, here is a quote from a 'trusted' ezine that I subscribe to "This is only of interest to you, Bryan, if you really need some brand new products to sell. If not, don't bother." At least, this is honest and straight to the point. I know who I'd buy from. On occasion, time may be more important than trust. If this is the case, then make sure you have a use for the product before you buy it. We are all guilty of impulse buying. It can be all too easy to buy something that will seldom, if ever, be used.

If you subscribe to an ezine or newsletter, it's often useful to keep tabs on the sender. By doing this you will learn to recognize if the content is original or simply a copy of someone else's work. You'll also quickly discover if the sender is only interested in using you as a means of earning a 'fast buck'. This is obvious if there is little or no content, excessive affiliate URLs, or emails that are repetitive or delivered more often than necessary.

If you like the newsletter or email subscription, that's great. If you don't, you can usually 'unsubscribe'. If this fails, then try 'whitelist' filtering to weed it out. If you think the email is from a spammer, then be careful. Don't click on any URL or 'unsubscribe' option, and unless you are absolutely sure of the originator, never open an attachment.

If you use eBay or PayPal, you will no doubt be aware of the fake or spoof emails that are periodically blasted out. Well, the spin cycle has begun again. A good tutorial on spoof emails and how to recognize them can be found at http://pages.ebay.com/education/spooftutorial/index.html

Tip - If you have your own website, don't use your default address for your PayPal or eBay account. Use a different address and you will quickly spot the spoof email in the 'To' line of the email.

About the author:
Bryan Quinn
ebook-site news
Provides a unique monthly ezine with a subscriber only members' area.
http://www.ebook-site.com

Affiliate Marketing vs. Google Adsense: Let the Battle Begin…




by: Scott Patterson
Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites?

Let's explore each one and then find out which online business is better option:

Google Adsense

How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

· They are perfect for people who run information sites that have no related affiliate product

· You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.


· Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

· They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.

· These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.

Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

· A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.

· With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..

· Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.


Here are the negatives of affiliate marketing:

· You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.

· Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.


So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:

1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.

2) Integrate your Adsense into the menu bars and the top of your web content.

3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.

4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.

5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.


About the author:
Scott J. Patterson is a self-proclaimed Dunce, yet last month he earned $12,124 from one of his online businesses. To find out how YOU can do the same, download his fr*e ebook- The Secret-Guide to Home Businesses: http://www.duncemoney.com/affiliate-adsense.html

Affiliate Marketing: The Easiest Business



by: Benjamin Scott
There are many ways to make a living. Some people work many long hours a week slaving in a hot factory. Some people go to work for long days in a cubicle, meeting someone else's quota and achieving someone else's goals. Some people have decided these ideas of work do not work for them. These people have realized the freedom and financial gains to be made in Internet businesses. There are many types of Internet businesses, but one stands above the rest as easy and efficient. This business is affiliate marketing, and anyone can be a success.

Affiliate marketing is a simple principle. You provide a link to your Affiliate program owner on your website. Many major websites offer affiliate programs, including Ebay. These companies will, in turn, provide you with very effective and creative tools to better your web site and keep track of your earnings. This software, expensive when purchased alone, is free to affiliate participants. You do not pay for the programs that will make your website sharper and more inviting. On the contrary, you get paid.

Affiliate programs such as those with Ebay can be the source for entire incomes. People with high traffic websites can bring in entire second incomes from simply providing a link to another website on their page. This method of business continues to make you money all day long. Every
minute your page is up is a minute you could be making money from your affiliate program. Every time a person hits on your affiliate's symbol, you make money. This money is free to you and comes at no overhead cost. Actually, affiliate programs can decrease the overhead costs of running your own business because they provide both software and technical support to help your website be the best it can be.

Affiliate programs can also offer an attraction to your website. When you participate in affiliate marketing, you give your readers another reason to visit your page and continue to return. They will come to associate you with the bigger affiliate names you are working with, increasing your credibility and esteem among people who surf the web. These companies want you to succeed because your success means continued success for them so they will offer you all of the tools and support you need to succeed in the industry. You will benefit from years of experience as they continually refine programs and tools for your use to make them increasingly user friendly and effective. The affiliate marketing program concept is especially effective when you pair it with your own online business. Your affiliate banner or logo will not take much room or detract from your page, and will make you money while your page also appeals to other readers interests. This truly is the way to go to ensure your success in the online industry. Affiliate programs offer quick money and ensure that, even when your page has a slow day and does not make you much money, your site will continue to grow and be effective overall.


About the author:

Benjamin Scott operates a successful internet business working from his home personal computer. Ben will take you by the hand and show you how to duplicate his success using the internet as a roadmap to financial freedom. Take a free course at http://www.eazyhomebusiness.com/

Affiliate Marketing – And the Learning Curve




by: Vickie J Scanlon
When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World. You think that once your website is up, and you have put your links in place, you will be in the money. I, and I am sure many, would love that to be true. Just think how many Super Affiliates we would have. I will give you a small sampling of what to truly expect.

The Begin of the Begin

You will be excited at first, and you will have a sense of pride in your accomplishment. Granted, it is no small feat to getting a website up and online. But this is just the beginning of your Internet Marketing experience.

Once you have your website up, you should be asking yourself -- where do I begin, or, what do I do now? If you are short of cash, which, in most cases people in the beginning are -- you can begin by:

1. Writing articles
2. Optimizing your site for the search engines
3. Putting Adsense on your site

All this takes time and work. But, when you first begin, you do have time to optimize, to write articles, and to put adsense ads on your site. Why? It has been said that for the next six months or nine months, Google, and possibly, the other search engines, may put you in the Sandbox. Some say the Sandbox exists, some says it does not. Whatever it is called, you will see a degree of dormancy in your site.

My own thinking is that there may be a pre-set time of six months before you see a rise in your unique clicks – I know I did. I feel that there may be several reasons for this:

1. It’s a great way to protect the Internet community against unscrupulous sites – I figure that these sites have a lifespan of six months before people give them the boot. It only takes one person to feel the blunt of a scam, before talk in the online forums begins.
2. Websites go up and go down daily. The search engines are looking at saving themselves time and money. If you are still on line after six months or nine months, you’re paying your dues, and they may figure you are serious about maintaining a business online.

What Do I Do During That Six or Nine Month Period

First, and foremost – since I have supplied you with this information – do not get frustrated and throw in the towel. Granted, at first the only clicks you may see is your own, but that will change.

Second, start positioning yourself, so when your dormancy with the search engines ends, you have the quality content, and the quality products to begin to fly. That means, writing articles, getting your name out to the masses, and learning to utilize Adsense.
And when you have spare change, try your hand at advertising on Adwords.

In the beginning your learning curve is just out of the starting gate – take this time to read, buy appropriate ebooks, experiment and research. All are important to moving your learning curve to the expert level.

To conclude, a website is just a small part, but an important part, of becoming an Affiliate Marketer. The other important elements, is persistence, hard work, and marketing. And finally, if you still have the passion after the initial exhilaration of becoming an online entrepreneur wanes – then you’ll make it.


About the author:
Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: http://www.myaffiliateplace.bizfor free tools, quality articles related to affiliate marketing, ebooks, how to info, affiliate opportunities – all aimed toward the affiliate marketer and the marketing process.

Adsense – When should you use it?




by: Joanne King
Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn’t even dream of placing Adsense to.

For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products. This can take your potential prospects away from what you want them to buy. Why would you risk losing them to your competition or to another site for a few lousy cents? Or dollars if you got the “higher” end priced AdSense ads on your site.

All sites where I am selling a specific product will not have any out going links for me. I want to keep them on my site for as long as possible.

However, I will use AdSense on sites that are more along the lines of “Free Content” websites. Usually these websites I set up, I use directly for making money with AdSense.

What’s interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course testing and re-testing will be your ultimate tool in finding out what works best with your website.

I tend to stay clear of the lay out that looks like Google’s sponsored ads on the main Google website. Everyone identifies these ads as “paid” and not as likely to have as many people to click through them.

Adsense can be a nice little profitable tool if used correctly.

© Joanne King - http://www.joesy.com

About the author:
Get your Free book on “Affiliate Marketing – Quick Start Guide” by visiting http://www.joesy.com.
You are welcome to reprint this article on your website or send to your mailing list however it may not be edited and the link in this bio must stay active. Cheers =)

Adsense – The Powerful Passive Income Generator



by: Matt Bacak
Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.

One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.

People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.

A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.

Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.

Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.

It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.


About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his
website at http://www.powerfulpromoter.comor http://promotingtips.com