Nov 1, 2009

How to save money on the Adwords network



by: Steve Cash
How to save money on the Adwords network
Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service. 
 
1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think its wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.
 
2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. As I doubt you want to waste money on traffic that will not generate revenue.
 
3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally advise a way out of proportion budget. After all most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang, your pocket will feel it.
 
Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count…
 
4) Check those clicks!
One of the most talked about problem with Adwords is, click fraud. There are two main types of click fraud: the first is when any one starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud, if you are a victim stop your ads and file a report to Google ASAP. 
 
The second main issue is now that google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is check your page log, Adwords allow you to block out websites that you do not want your advert to be placed on.
 
Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organisations are actually suing Google to get their money back, so be careful.
 
In this article I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However I do advise to look around, with the ever growing popularity of MSN search you may actually find it much more affordable. 
 
About the author:
Steve is the owner and operator for Private Mail Services. http://www.private-services.com We endeavour to keep your personal life totally safe and private. http://www.private-services.com 
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips.

Related Posts :
Posted by at

How to use eBay auctions to drive traffic to your site



by: Peter Tarrida del Marmol

Many eBay auction sellers rely only on eBay for generating 100% of their online income. Many of these people are running a successful auction business; however, they could do even better. They are missing a huge opportunity to turbo-boost their business profits and reduce their listing fees at the same time. If you feel you are one of these people, these are the steps you should follow to optimize your net auction business:
 
1.Create a website. If you can write an eBay ad, then you can design a website. It is not rocket science. You can download many free web templates from the internet and customize them easily with any HTML editor. If you type the words “free web templates” in Google, for example, you will get more than one million results!
 
2.Register a domain name and hire a web hosting service. These services start at about $40 per year, depending on the web space and special services you require. Once you have set up your hosting account, you must publish your site.
 
3.Register an account in Paypal in order to allow online payments from your website. Paypal’s payment buttons and shopping cart options are easy to use and allow you to set up your site very quickly.
 
4.Use allowed strategies in your eBay auctions to drive traffic to your website. You don’t have to pay listing fees and commissions for the sales that come from your website, so your objective should be to use eBay only to generate traffic and monetize your sales from your own website.
 
But everybody knows that eBay does not allow placing outbound links in the auction ads, so how can you turn the massive eBay daily traffic into a continuous stream of visitors to your site?
 
Here comes the interesting part…
 
The first method is to put a link to your site on your “about me” page and then link your auction ad to it. 
 
This is allowed by eBay. Your auction visitors will be directed first to your “about me” page, and then driven to your website. A second way to gain traffic is advertising your business using a picture or logo on your auction ad that includes your website’s URL. By doing this, you will be using eBay as a very cheap way of advertising online. All your auction visitors will see the name of your site and will be invited to type your URL in their web browser.
 
To optimize the number of visitors to your auctions, make sure to use popular words in your auction’s title.
 
Another easy technique is to write your site’s name without the “http://” or “www” in a paragraph of your eBay ad. This should be done carefully. The paragraph should not look like an ad for your site, but as a natural explanation. For example, let’s say your website is www.auctionearnings.com. You could include a paragraph like this in your ad:
 
“You can find more information regarding this product at AuctionEarnings.com, as well as free articles and free e-books that will contribute to increasing your knowledge on your subject of interest.”
 
Finally, and in my opinion, the most efficient way to gain massive traffic is to create an information product and give it away on eBay. Sell it for one penny and send an email to your customers with a link to your download page.
 
Attention - very important!
You MUST capture your customer’s name and email address in order to build your own customer list, so that you can promote other products in the future using auto-responders. At this point, you will be taking control of your own business and you will not have to depend on eBay anymore to monetize your sales.
 
About the author:
Peter Tarrida del Mármol has succeeded on using eBay to generate traffic for his affilliate internet business. To learn more, click on: http://www.auctionearnings.com 
Need Million Free Traffic to your webs ? Please visit Search Engine Optimization Tips  
Need Extra Money At Home ? Visit Make Money At Home, Or Affiliate Revenue Tips. 

Related Posts :
Posted by at
Subscribe to: Posts (Atom)